5 things you should never do with a logo

What not to do with your logo

A logo is the first impression someone gets of your company/brand. Whether you own a huge business or perhaps you do a little freelance work on the side, a logo must imply a degree of professionalism. Quite often, however, a good logo can self-destruct when applied to a design in the wrong way.  Here are 5 "do not"s  to stop your company credibility going up in flames. 

What not to do...


1. STRETCH IT

Logo stretch

This screams “I am not a real company”. If you're happy with zero customers, by all means, stretch away.

giphy-2.gif#asset:478

For everyone else who wants their business to look like it's fully up and running you should probably never stretch a logo to fit a particular space…….ever. 

giphy-downsized-1.gif#asset:473

This doesn’t matter if it’s a narrow logo or one that is particularly wide (and perhaps a little impractical).When resizing a logo always ensure SHIFT is selected and that the length and width remain the same ratio.  

Which brings us to the next point…



2. NEVER CHOP IT UP

chop-up.gif#asset:480

Just to clarify, by “chopping up” up we don’t mean dividing it up into random shapes and scattering them all over a page… that would actually be insane.

giphy-4.gif#asset:481

The “chop up” is a lot more subtle. If you, as a graphic designer, find yourself in a dilemma where part of a logo, perhaps the icon or maybe the brand words don’t fit correctly on whatever document you are placing it, do not move the icon to a different position such as beside the brand name or above or any position where it was not originally placed. This also includes resizing any element of the logo or icon. The shape of the logo should always remain the same.  Unless you have permission from the brand guidelines, in that case, it’s ok...

giphy-4-copy.gif#asset:486


3. ADD A STROKE

stroke.gif#asset:487

Reasons you may want to add a stroke could be:

  •  - To look like you’re in 1996
  •  - To show you don’t care about what people think
  •  - To show you're a "fun guy" who doesn't take himself too seriously...

giphy-4_170615_143523.gif#asset:489




4. RASTERIZE IT

rasterize.gif#asset:491

To rasterize is to take a high-quality vector and make it unable to be infinitely resized.  Or in layman’s terms, to take something with great ability and purpose and strip it of all its powers…

ivan.gif#asset:492


Of course, there are instances where logos must be rasterized in order to work in certain software and outputs but we’re talking about opening a pdf or .eps, hitting “rasterize” and then saving as a .jpg….it does happen. And when it does….

giphy-4-copy_170615_145345.gif#asset:493


….A poor graphic designer weeps inside because they will eventually have to redraw it out again or you may have to redraw it yourself.

giphy-2_170615_145452.gif#asset:494

 

5. ADD A DROP SHADOW

dropshadow.gif#asset:495

As a student, I was guilty of this.  Ok, understatement….I may have added a drop shadow to everything.  But at least I can now look back and learn from my mistakes. And also in embarrassment so hey...at least we got a laugh.

Drop shadows, like strokes, bring you back several decades so don’t do it to your brand.

giphy-downsized-copy_170615_150523.gif#asset:496

That's all.

Thankfully at Animate Studios, we do none of the above, so you can be assured your logo will look amazing at all times!  

Give us a call today on 028 9507 2030 for a free consultation for your brand design or we can animate your existing logo!