PBNI

Explainer animation promoting PBNI's new app, Changing Lives

  • The Client: PBNI
  • Duration: 1 min 16 seconds
  • Output: In App, website and social media

The Brief

Create an explainer animation promoting the benefits of Changing Lives app.  The animation had to adhere to PBNI's strict brand guidelines while maintaining an engaging visual aesthetic sensitive to the target audience, being service users on probation orders as well as victims of crime.

Storyboard

The storyboard was kept white minimal and simple to convey a serious but clear message

Look and Feel

Because of the nature of the app, the illustration style had to be very corporate and neutral so that the message was not trivialised. The colour scheme was kept to the brand guidelines of PBNI without introducing any secondary colours.

Colour Scheme

Illustration Style

To keep it neutral Animate Studios decided to make all the icons keylines which meant we could be more creative with the transitions.

Character Design
Character Design

Play Animation

ELRM ELRM