We created 4 explainer animations to show customers how to buy a ticket, transfer a ticket, scan a ticket and sell a ticket.

  • The Client: Ticketmaster
  • Duration: 30 seconds each
  • Output: Website and Social Media

The Brief

Ticketmaster wanted a series of animations explaining how to buying a ticket, transfer a ticket to a friend, scan your ticket at the venue and sell your ticket through their site.

The Storyboard

Colour Scheme

Ticketmaster had quite strict guidelines so we stuck to these brand colours and used gradients to create event lighting.

Colour Scheme


The illustrations and artwork were kept very blocky but modern.  We wanted the characters to be made up of simple shapes which best represented the brand of Ticketmaster.

Character Design
Character Design

Play Animation